Thanks to Kim for e-mailing me the following images of the Mafia Wars loot items available through the RewardVille program. It's in the Beta phase and is slowly rolling out to players. I don't have it yet so the only information I can post comes from players who do. The coin below each image is a zCoin and not a Reward Point. zCoins are earned by playing all the Zynga games not just Mafia Wars. How you spend them is up to you. I would assume most would buy the items shown below.
HERE or by doing an inventory search (type the name into the inventory search bar).